Generating Technologies for the Future

Mobile Couponing

An innovative M-Couponing / Loyalty application working on very basic of Mobile Handsets with an encrypted “text SMS”, read at special readers integrated to POS terminal at retail end points, the solution “bridges” the last leg of mobile couponing and coupon redemption. Hitherto, mobile couponing was limited to standard 1D or 2D bar codes necessaciating 

the need of GPRS activated mobile devices and scanners at the retail end points. Device screen designs also limited the capability of scanners reading the bar code. Our solution overcomes these limitations and takes the “digitization” capability to every mobile device. With a foot print planned to cover over 20,000 retail points in the country in the next 2 years, we would be the default “Mobile Coupon” redemption partner for brands / retailers / entertainment companies and others.  With powerful analytics at the backend, we can understand and influence consumer buying patterns and thus, an opportunity to upsell / cross sell products to him/her besides engaging with the Consumer on a very easy to use, mobile platform.